Diversity Equity and Inclusion

One of the most challenging campaigns I worked on during my time at the firm was the Race and Social Equity campaign which was created at the height of the Black Lives Matter protests happening throughout the country in 2020.

I spearheaded the effort to make a public statement soon after the first round of protests happening in Washington, DC. I then worked with a group of marketers, business leaders and creatives to continue to update audiences on the firm’s actions to create a more equitable workplace.

Diversity, Equity and Inclusion are an important part of any brand’s communication strategy. Authenticity is so important to make a real impact in external communications. Having an external DEI strategy requires planning, community building and an open feedback loop to improve.

At Booz Allen, prior to having an editorial calendar, there was no strategy to celebrate cultural observances or heritage months.
I worked with the marketing team to establish relationships with the firm’s Business Resource Groups such as the African American Network, The Asian American Network, the Latin American Network, The Indigenous People’s Network and GLOBE, the LGBTQ network. Ahead of cultural observances, I scheduled integration meetings to understand what they were planning for the month. I then facilitated interviews with our Media team and worked with the creative team to build social media content that told the stories of the network members in their own voices.